Our Team

Matt Reynolds

Co-Founder & Chief Executive Officer

Matt has 25 years of coaching & business experience, having founded and sold one of the largest gyms in the country. He pioneered a scalable online coaching model that transformed the fitness industry. At TurnKey Coach, he leads the vision to help coaches break free from the limitations of traditional personal training.

Andrew Jackson

Co-Founder, Chief Operating Officer, & Product Manager

Andrew combines a background in engineering, leadership, and strength coaching to create TurnKey Coach. A lifelong athlete and experienced coach, he understands the balance between performance and sustainability. He’s dedicated to helping coaches build thriving businesses that support lasting impact.

Niki Sims

Chief Experience Officer, Head of HR

With years of coaching and HR experience, Niki drives coach success with empathy and expert guidance. She helps coaches to grow thriving businesses through seamless tools and sustainable strategies that allow their passion to shine.

Josh Veach

Chief Marketing Officer

Josh has led marketing and communications since 2007, working both in-house and through his own agency. He brings a strategic and creative approach to building brands and connecting them with the right audiences. At TurnKey Coach, he leads content, marketing, and sales strategies that help empower coaches to grow their businesses and make a bigger impact.

Chris Reynolds

Chief Technology Officer

Chris is a veteran software engineer and founder with 25+ years of experience building scalable platforms. He’s led multiple companies from startup to acquisition, blending technical depth with a founder’s instinct for execution. At TurnKey Coach, he ensures the product is fast, reliable, and built to grow with coaches.

Paige Muller

Director of Marketing

Paige is a creative strategist who blends design, storytelling, and strategy to help brands stand out. With a background in marketing and community building, she’s passionate about empowering coaches to grow their businesses.

Mac McGregor

Customer Success

Mac is an active coach and former gym owner with a powerful personal story of resilience, strength, and transformation. After a career in the Royal Air Force and building his own business, he now helps other coaches do the same. At TurnKey Coach, he supports coaches in building sustainable practices and delivering great service.

Divyam Khurana

UX Lead

Divyam brings over 15 years of experience in UX design, spanning startups, product companies, and design studios, to build thoughtful, user-centered products. At TurnKey Coach, he leads product design and contributes closely to product strategy, focused on creating intuitive, impactful experiences that coaches and clients truly deserve.

Ajay Kanayil

Senior UX/UI Designer

Ajay combines over eight years of experience in product design, branding, and visual storytelling to create digital experiences that feel intuitive and distinct. At TurnKey Coach, he shapes the UI, visual design, and design system to deliver a clear, cohesive experience that helps coaches and their clients engage more meaningfully with the product.

Nick Soleyn

Editor-in-Chief

Nick brings twenty years of writing, research, and editorial experience to TurnKey Coach. In his work in the strength and coaching industry, he has championed the essential connection between clear communication and successful coaching. His editorial leadership helps ensure that TurnKey Coach communicates with clarity and purpose.

Dan Shell

Director of Content

Dan has over a decade of coaching experience. As Director of Content, he leads content strategy to inspire and equip coaches to grow and thrive. He oversees TurnKey Coach’s military outreach, helping bring TurnKey Coach and coaching to warfighters while enhancing TurnKey Coach’s capabilities through R&D contracts.

Our Mission

To help coaches build meaningful, high-impact businesses that give them freedom and deliver better outcomes for their clients.

Sustainable Coaching Gives You Freedom, Flexibility, and Structure

TurnKey Coach was developed with more than the software in mind. It’s a complete coaching system that brings programming, feedback, communication, and support into one professional platform, supported by education and service.

Behind the platform is a team of coaches, engineers, designers, and support specialists. Our team has built TurnKey Coach to reclaim time and reduce friction by centralizing the work that’s typically scattered across spreadsheets, messaging apps, and payment tools. With streamlined workflows, asynchronous communication, and built-in video feedback, we make it possible for you to put client-centered coaching first.

High-Value Coaching in Less Time

TurnKey Coach facilitates high-trust coaching relationships that scale. Authentic coaching is a service built on trust, clarity, and consistency. Our tools protect the human side of coaching by making it easier to give meaningful feedback, track progress over time, and stay connected to clients wherever they train. Giving every single coach the ability to impact more people.

Whether you’re transitioning from in-person coaching, upgrading from a patchwork of tools, or building a more professional online experience, TurnKey Coach helps you define, deliver, and scale your coaching—without losing the relationships that make it matter.