1. Acceptance of Terms
These Terms of Service (“Terms”) govern your access to and use of the TurnKey Coach platform, including our websites (turnkey.coach, app.turnkey.coach, and any subdomain), our mobile and desktop applications, our APIs, and any related services (collectively, the “Services”), operated by Barbell Logic, Inc. (“TurnKey Coach,” “we,” “us,” or “our”).
By accessing or using the Services, creating an account, or clicking “I agree” (or similar), you agree to these Terms. If you do not agree, do not use the Services.
If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, in which case “you” refers to that entity.
2. Eligibility
You must be at least 18 years old (or the age of majority in your jurisdiction) and legally able to enter into a binding contract to use the Services. The Services are not intended for use by individuals under 13. Coaches working with minors are responsible for obtaining verifiable parental or guardian consent and complying with all applicable laws.
You may not use the Services if applicable law prohibits you from doing so or if your access has previously been suspended or terminated by us.
3. Accounts
3.1 Registration
To use most features, you must register an account. You agree to provide accurate, current, and complete information and to keep it up to date. You are responsible for safeguarding your credentials and for all activity under your account. Notify us immediately at help@turnkey.coach of any unauthorized use.
3.2 Account Types
The Services support multiple account types, including individual coaches, coaching companies (with admin and coach sub-accounts), and clients. The features available to you depend on your account type and subscription tier.
3.3 Coach-Client Relationships
Clients are added to the Platform by coaches or coaching companies. The coaching relationship is between the coach (or coaching company) and the client; TurnKey Coach is not a party to that relationship and does not provide coaching services. We are a software platform that enables coaches to deliver their services.
4. Subscriptions, Billing, and Payments
4.1 Subscription Tiers
The Services are offered in four subscription tiers: Starter, Team, Professional, and Enterprise. Each tier provides a different set of features, client and coach capacity limits, and processing-fee rates. Current pricing, capacity limits, feature comparisons, and processing-fee rates for each tier are available at turnkey.coach/plans and are incorporated into these Terms by reference. We may change pricing or tier structure on prospective subscription periods upon notice as described in Section 17.
4.2 Free Trial and Billing Start
New accounts include a 14-day free trial. You provide a payment method when you create your account; you will not be charged during the trial, and you may cancel any time before it ends to avoid being billed. If you do not cancel, your Subscription begins and your payment method is charged when the trial ends. We reserve the right to modify or discontinue the free trial offer at any time, and to limit eligibility (for example, one free trial per person or organization).
4.3 Billing Cadence
You may select a monthly or annual billing cycle at signup, where offered for your tier. Annual subscriptions may be offered at a discount (currently up to 18% versus monthly billing); the current discount is shown on turnkey.coach/plans. Subscription fees are billed in advance:
- Monthly subscriptions are charged on the calendar day of the month corresponding to your initial sign-up date.
- Annual subscriptions are charged on the calendar day corresponding to your initial sign-up date, once per twelve-month period.
- Starter (per-client) subscriptions are charged monthly based on the number of active clients on your account at the start of each billing period, multiplied by the per-client rate published on turnkey.coach/plans.
- Team, Professional, and Enterprise subscriptions are charged at the flat monthly or flat annual rate for the selected tier, regardless of the number of active clients (subject to the capacity limits published on turnkey.coach/plans).
You authorize us (and Stripe) to charge your payment method for all fees due. Fees are non-refundable except as required by law or as expressly stated in these Terms.
4.4 Fees Charged on Client Transactions
When a coach uses the Platform to charge their clients, two distinct fees apply to each client transaction. These are separate fees, charged by separate parties, and serve different purposes.
4.4.1 Stripe Payment Processor Fee (set and collected by Stripe)
Each client transaction processed through the Platform is subject to a per-transaction fee charged by Stripe, Inc., the third-party payment processor that handles all client transactions on the Platform. The current Stripe per-transaction fee for United States–based coaches is $0.30 per transaction. This fee is set and collected by Stripe directly, is exclusively controlled by Stripe, may vary by location, and is subject to change. Stripe’s fees and terms are governed by Stripe’s own agreements; by using the Services to process client transactions, you also agree to Stripe’s terms of service.
In addition to the Stripe Payment Processor Fee, TurnKey Coach charges a Platform Processing Fee on each client transaction. This fee is set by TurnKey Coach and is determined by your subscription tier — the higher your tier, the lower the percentage. The current Platform Processing-Fee rates for each tier are published on turnkey.coach/plans.
The Platform Processing Fee is charged at the time the client transaction is processed and is deducted from the gross transaction amount before payout to the coach.
4.4.3 How Payouts are Calculated
When the Platform processes a client transaction:
- Stripe deducts the Stripe Payment Processor Fee.
- TurnKey Coach deducts the Platform Processing Fee for your tier.
- The remaining amount is paid out to the coach.
A payout breakdown showing both fees is available in your account dashboard.
4.5 Taxes
Fees do not include any taxes, levies, duties, or similar governmental assessments of any nature, including, for example, value-added, sales, use, or withholding taxes by any jurisdiction (collectively, “Taxes”). You are responsible for all applicable Taxes other than taxes based on our net income.
4.6 Failed Payments
If a payment fails, we may suspend or terminate your access to the Services until the issue is resolved. We may attempt to re-charge a failed payment method on a reasonable schedule.
5. Acceptable Use
You agree not to:
- Use the Services in violation of any law or regulation.
- Upload or transmit content that is illegal, infringing, defamatory, harassing, threatening, or that invades another person’s privacy.
- Submit Protected Health Information (“PHI”) as defined under HIPAA, or any other category of regulated data we have not agreed to receive.
- Attempt to gain unauthorized access to the Services, other accounts, or our systems or networks.
- Interfere with, disrupt, or place an unreasonable load on the Services (including via automated tools other than the documented API and MCP endpoints used within their documented limits).
- Reverse-engineer, decompile, or disassemble the Services, except to the extent applicable law expressly prohibits such restriction.
- Resell, sublicense, or commercially exploit the Services, except as the Services expressly contemplate (e.g., coaches charging clients for coaching services).
- Use the Services to send spam, unsolicited bulk messaging, or any communications that violate applicable anti-spam law.
- Impersonate any person or misrepresent your affiliation with any person or entity.
We may suspend or terminate accounts that violate these rules.
6. User Content
6.1 Your Content
The Services allow you to upload, create, and share content, including workouts, programs, videos, photos, written notes, and messages (“User Content”). You retain all ownership rights in your User Content.
6.2 License to TurnKey Coach
You grant TurnKey Coach a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, and process your User Content solely for the purpose of providing, securing, and improving the Services for you. This license terminates when you delete the User Content or your account, except: (a) for backup copies retained for the period described in our Privacy Policy, (b) for content you have shared with another user (which that user retains under the access you have granted them), and (c) where retention is required by law.
We do not use your User Content to train artificial intelligence or machine-learning models without your explicit, opt-in consent.
6.3 Coach-Owned Content
If you are a coach or coaching company, programs and templates you create are your intellectual property. Clients receive a limited, personal license to use the programs assigned to them solely for the duration of their coaching relationship with you, unless you and the client agree otherwise.
6.4 Feedback
If you provide suggestions, ideas, or feedback about the Services, you grant us a perpetual, irrevocable, royalty-free license to use them without restriction.
7. Third-Party Applications and APIs
The Services include APIs and a Model Context Protocol (MCP) endpoint that you may use to connect authorized third-party applications, including AI assistants such as ChatGPT and Claude. The Services may also offer outbound integrations (such as Zoom and, in the future, Google Meet) that allow TurnKey Coach to perform actions on a connected third-party service on your behalf.
Your use of any third-party application or service is governed by that party’s own terms and privacy policies; TurnKey Coach is not responsible for them. You are responsible for the actions of any third-party application you authorize to access your account, and for the use of any outbound integration you connect.
Authorizations may be revoked at any time from your account settings. We may rate-limit, suspend, or revoke API and MCP access for security, abuse prevention, or operational reasons. See our Privacy Policy, Section 7, for details about what data is exchanged with each integration.
8. Intellectual Property
The Services, including all software, designs, text, graphics, logos, and trademarks, are owned by Barbell Logic, Inc. or its licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services in accordance with these Terms. No other rights are granted.
9. Termination
9.1 Cancellation by You
You may cancel your subscription or close your account at any time through the in-app account settings or by emailing help@turnkey.coach. The effect of cancellation depends on your billing cycle:
- Monthly subscriptions & add-on services: Cancellation takes effect at the end of the current monthly billing period. You retain access to the Services through the paid period, and you will not be charged for the next monthly period.
- Annual subscriptions & add-on services: Cancellation may be initiated at any time, but takes effect at the end of the current twelve-month paid term. You retain access to the Services through the end of that paid term, and your subscription will not auto-renew.
- Prepaid subscription fees — including annual plans and prepaid coaching programs such as Accelerator — may be fully refunded if you cancel within 7 days of purchase and the prepaid service has not yet begun (for coaching programs, that no coaching session has taken place). After that 7-day window, or once the prepaid service has begun, prepaid fees are non-refundable for unused time except where required by applicable law. If you require a refund and believe applicable law requires one, contact help@turnkey.coach.
- Free-trial users (Section 4.2): You may cancel during the trial at any time at no charge, and we will not bill you. If you do not cancel before the trial ends, your payment method is charged and your paid subscription begins.
If you wish to terminate your account immediately and forfeit access to any remaining paid period, you may request that in your cancellation message. Cancellation does not extinguish your obligation to pay any fees already accrued, including Platform Processing Fees on client transactions completed before cancellation.
9.2 Termination by Us
We may suspend or terminate your access to the Services, with or without notice, if: (a) you breach these Terms, (b) we are required to do so by law, (c) your account presents a security or fraud risk, or (d) we discontinue the Services. We will provide reasonable notice of discontinuation where practicable.
9.3 Effect of Termination
Upon termination, your right to access the Services ends. We will retain and delete your data as described in our Privacy Policy. Sections that by their nature should survive termination (including Sections 6, 8, 10, 11, 12, 13, and 14) will survive.
10. Disclaimers
10.1 No Medical Advice
The Services are a coaching platform, not a medical or healthcare service. Content available through the Services — including programs, exercise demonstrations, and coach communications — is for general fitness and educational purposes only and is not medical advice. Consult a qualified healthcare professional before beginning any exercise program. You assume all risk of injury arising from your use of the Services.
10.2 “As Is”
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES; IN THOSE JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE EXTENT PERMITTED BY LAW.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
(a) NO INDIRECT DAMAGES. TURNKEY COACH AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR USE, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT, OR OTHERWISE, AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
(b) CAP. OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS WHETHER AT LAW OR IN EQUITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (i) THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (ii) ONE HUNDRED U.S. DOLLARS (US$100).
These limitations apply regardless of the legal theory and even if a remedy fails of its essential purpose. Some jurisdictions do not allow the limitation of certain damages; in those jurisdictions, our liability is limited to the maximum extent permitted by law.
12. Indemnification
You agree to defend, indemnify, and hold harmless TurnKey Coach, Barbell Logic, Inc., and our affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Services; (b) your User Content; (c) your violation of these Terms; (d) your violation of any third-party right, including intellectual property or privacy rights; or (e) the coaching services you provide to or receive from another user.
13. Governing Law and Dispute Resolution
13.1 Governing Law
These Terms are governed by the laws of the State of Missouri, United States, without regard to its conflict-of-laws rules. The U.N. Convention on Contracts for the International Sale of Goods does not apply.
Before filing a claim, you and TurnKey Coach agree to try to resolve the dispute informally by contacting help@turnkey.coach. If we cannot resolve the dispute within 60 days, either party may proceed to formal proceedings.
13.3 Binding Arbitration (OPTIONAL — REVIEW WITH COUNSEL)
[LEGAL REVIEW REQUIRED: Many SaaS companies include a binding arbitration clause with a class-action waiver. Whether to include one — and how to structure the carve-outs and opt-out window — is a judgment call that depends on your customer base, jurisdiction risk, and insurance posture. Draft language is intentionally omitted here; consult counsel before adding.]
13.4 Venue (If No Arbitration)
If a claim is not subject to arbitration, you and TurnKey Coach agree to the exclusive jurisdiction of the state and federal courts located in Greene County, Missouri, and waive any objection to venue or inconvenient forum.
14. Changes to These Terms
We may modify these Terms from time to time. When we make material changes, we will notify you by email and/or by a prominent notice within the Platform at least 30 days before the changes take effect (or sooner if required by law or for security reasons). Your continued use of the Services after the effective date constitutes acceptance of the revised Terms. If you do not agree, you must stop using the Services and may close your account.
15. Miscellaneous
15.1 Entire Agreement
These Terms, together with the Privacy Policy and any pricing or order documentation referenced herein, constitute the entire agreement between you and TurnKey Coach regarding the Services and supersede all prior agreements.
15.2 Severability
If any provision of these Terms is held unenforceable, the remaining provisions will remain in full force or effect.
15.3 No Waiver
Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.
15.4 Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms freely, including in connection with a merger, acquisition, or sale of assets.
15.5 Force Majeure
We are not liable for delays or failures resulting from causes beyond our reasonable control.
15.6 Notices
Notices to you may be provided by email to the address on file or by posting within the Platform. Notices to us must be sent to help@turnkey.coach with a copy to the address in Section 16.
15.7 Relationship
Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and TurnKey Coach.
16. Integration of Existing Terms
Nothing in these Terms should be construed to negate any other written agreement between you and TurnKey Coach. To the extent any other terms applicable to the Services and the ones provided here appear to be in conflict, these Terms should be read as superseding the other terms.
Barbell Logic, Inc. d/b/a TurnKey Coach 2333 Dearborn Street Springfield, Missouri 65807 United States of America
Legal, Privacy, Support, and Security: help@turnkey.coach
