Thank you!

Video recordings will be available after the conference.

1. Session 1

   The Simple Systems Every Solo Coach Needs

   You didn’t become a coach to spend your nights buried in spreadsheets, scheduling texts, and program updates. John Gaglione built Gaglione Strength from a one-man operation into one of the most respected strength coaching brands in the country — not by working more hours, but by building a handful of simple systems that run the business for him. He’ll show you exactly which systems matter, which ones to build first, and how to reclaim 10+ hours a week without your clients feeling a difference.

   You’ll walk away with: The 3–4 core systems every solo coach needs, in the order to build them.

   

   John Gaglione

   Gaglione Strength

2. Session 2

   The Hybrid Advantage: Stacking In-Person, Online, and Hybrid Clients into a Full-Time Business

   Most coaches think their market decides their ceiling. Marty Jacobs proved it doesn’t. By stacking three delivery models — in-person, online, and hybrid — he built a full coaching roster that isn’t limited by who walks through the door. Marty breaks down how he layered each revenue stream, how he prices and delivers each one, and how the same system that serves his local clients lets him coach anyone, anywhere.

   You’ll walk away with: A blueprint for adding a second (and third) revenue stream to the coaching business you already have.

   

   Marty Jacobs

   Martimus Training

3. Session 3

   The Sales & Marketing System That Fills Your Roster on Repeat

   Hope is not a marketing plan. Joe Riggio has spent two decades building Varsity House into a nationally recognized training business — and through Business of Strength, he’s helped hundreds of gym owners and coaches install the sales and marketing systems that keep new clients coming in every month. Joe walks you through the exact funnel: how prospects find you, what moves them to a conversation, and how to convert without feeling like a salesperson.

   You’ll walk away with: A working funnel map you can build for your own business the same week.

   

   Joe Riggio

   Varsity House / Business of Strength

4. Session 4

   Building High-Retention Client Journeys

   Every coach can write programs, but very few create a client experience that keeps people around for years. John Flagg — powerlifting coach and clinician behind Rebuild Stronger — has learned that the real key to scaling isn’t just better programming or feedback… it’s engineering an intentional client journey from day one.

   In this session, John will show you how to move beyond reactive programming and feedback loops and instead build a seamless client experience — starting with a strategic onboarding process that dramatically increases retention and lifetime value. You’ll discover why most coaches lose clients unnecessarily and how a well-designed client journey becomes one of the highest-leverage moves in your business.

   You’ll walk away with: A practical framework for creating an effective onboarding system & tools to boost client retention, turning satisfied clients into long-term, high-value relationships.

   

   John Flagg

   Rebuild Stronger

5. Session 5

   Four Hacks to Win Back Your Time (and Make More Money)

   What if the busywork eating your evenings just… disappeared? Andrew Jackson pulls back the curtain on how top coaches are using modern tools — video feedback, automated client workflows, an AI assistant coach, and smart integrations — to deliver better coaching to more clients in fewer hours. This is a practical, watch-me-do-it session: four workflows, four before-and-afters, four ways to get your time back this month.

   You’ll walk away with: Four concrete workflows you can copy, whatever tools you use today.

   

   Andrew Jackson

   TurnKey Coach

6. Session 6

   From Solo Coach to Branded Business: Scaling Without Selling Out

   Anthony Diehl knows what it takes to perform at the highest level — he’s a pro strongman and America’s Strongest Man. But before that, he spent a decade running operations for Starbucks and Amazon. In this closing session, Anthony combines both worlds: how he turned a solo coaching practice into Modus, a branded business with real systems — without losing the personal touch that made clients choose him in the first place.

   You’ll walk away with: The roadmap from “coach with clients” to “business with a brand” — and the first three moves to make.

   

   Anthony Diehl

   MODUS