The Art of Networking for Coaches
Rethink networking as a meaningful, human-centered practice that strengthens your coaching career through genuine relationships—not transactional exchanges.
Networking remains one of the most underutilized skills in coaching businesses, probably because most people loathe the very idea of networking. It can feel superficial, manipulative, and draining. That can change when the practice is reframed—not as schmoozing or collecting business cards—but as an ongoing process of building meaningful relationships grounded in curiosity, generosity, and authenticity.
We would like to challenge conventional ideas about networking and offer a fresh, deeply human perspective that can hopefully resonate with coaches and entrepreneurs at every stage of their careers.
Networking does not have to be transactional. It is less about what you can get and more about who you can get to know. The key lies in approaching others not with an agenda, but with genuine interest.
The Power of Curiosity
At the heart of this reframing is curiosity—a tool often underleveraged in professional contexts. Rather than initiating a conversation with the typical “What do you do?”, ask questions that draw out passion and purpose: “What do you love about what you do?” or “What drew you to this field?”
These questions change the dynamic entirely. They invite people to open up, talk about what excites them, and form a connection based on shared enthusiasm, not business obligation. Curiosity signals interest, and interest builds trust.
Generosity First, Always
Generosity is just as important. True networking begins with giving. Whether it is offering a resource, a compliment, or a helpful introduction, being generous creates goodwill and paves the way for future reciprocity, without expectation or pressure.
Generosity is not about keeping score. It is about showing up with value, creating positive experiences, and becoming the kind of person people remember for the right reasons.
This approach is also backed by behavioral science. Reciprocity is a natural human response. When someone gives to us freely, we are more inclined to return the favor. Over time, these acts of goodwill accumulate and evolve into lasting relationships and mutual support.
The 222 Approach
Here is a simple method to translate this philosophy into practice: The idea is to reach out to two people, with two sentences, twice a week.
This structure eliminates the overwhelm that often comes with networking and turns it into a manageable, consistent habit. A quick check-in with a former colleague, a thank-you to a podcast guest, or a compliment to someone’s recent post can be enough to keep the relationship alive.
What matters most is consistency. Relationships, like gardens, flourish with steady care—not grand gestures or last-minute pushes.
Where and How to Network: Warm Circles, Social Media, and Events
For those unsure where to begin, start with warm contacts: people you already know or who are only one connection away. These relationships are often underutilized and ripe with potential.
Leveraging platforms like LinkedIn and Instagram can be helpful for building credibility and creating authentic engagement. Paired with this active online presence, a thoughtful DM referencing someone’s work or a shared interest often goes farther than people expect.
When it comes to events, recognize the difference between two types:
“Your people” events, where you find energy and connection among like-minded professionals.
“Not your people” events, which expose you to fresh ideas, different industries, and new ways of thinking.
Both are valuable for different reasons. The former deepens your existing network and reinforces your sense of belonging, while the latter expands your horizons and sparks creativity.
Debunking Networking Myths
Here are a few common limiting beliefs that hold many professionals back from effective networking:
“I hate small talk.” Reframe it as a bridge to deeper conversation.
“I don’t have anything to offer.” Everyone has value—insight, support, encouragement, or simply attention. If you are a newer coach with “less” to offer, you can learn what works for others in your niche by asking great questions. People love sharing their successes.
“I don’t like asking for things.” Build the relationship first, and the ask becomes natural.
Again, focus less on the elevator pitch and exchanging business cards, and more on connecting with people who have shared interests, goals, and experiences.
The Long Game of Networking
In a time when attention is scarce and trust is currency, this new approach to networking feels not only more effective but also more human. For coaches, entrepreneurs, and professionals across industries, embracing this model can lead to more than just business opportunities. It can lead to community, collaboration, and a career built on real connections.
Networking is a long-term investment. Relationships do not yield immediate ROI, and that is okay. Some of the most transformative career opportunities can come from old connections, nurtured patiently over time. Plant the seeds, and trust the process. In the meantime, enjoy connecting with other professionals that share your passion and professionalism.
This material was recently covered in the Business of Coaching Workshop, a series designed to help coaches grow their businesses by mastering key principles like trust, pricing, and delivering value. Each session dives into actionable strategies to build better client relationships and drive success. Want to take your coaching practice to the next level? Join us for the next workshop—it’s free.
