In today’s competitive coaching industry, many coaches struggle with business aspects like client acquisition, marketing, and sales. Coach Anthony Diehl provides valuable insights into how to approach these challenges effectively. Here is a summary of key takeaways from his approach to growing and sustaining a successful coaching business.

Niche and Avatar

Anthony stresses the importance of defining your niche and target avatar before diving into marketing efforts. Trying to appeal to everyone often leads to a generic and unfocused message. Instead, finding a niche allows you to speak directly to your ideal client.

He encourages coaches to ask themselves critical questions: Who is your ideal client? What are their struggles, desires, and routines? Understanding these aspects allows you to craft content that addresses their specific pain points and offers solutions. The goal is not to attract everyone, but to speak directly to those who will resonate with your message.

Create Content with Purpose

Content creation should be intentional, targeting the needs of your niche. Every piece of content should have a clear objective—whether it is raising awareness about a problem, offering a solution, or addressing potential objections to your service offerings. Consistently highlight the benefits and “what’s in it for them.”

Additionally, many coaches overlook one crucial element: calls to action. Anthony emphasizes the importance of including clear CTAs in every post. The modern consumer wants convenience. Do not wait for them to do the heavy lifting of figuring out how to reach you—make it easy for them to take the next step by adding links to your bio or stories.

Speed and Efficiency in Client Conversion

Anthony’s approach to closing clients is rooted in speed and engagement. His success comes from quickly reaching out to prospects, often finding them on social media and sending a personalized voice note. This immediacy builds trust and shows potential clients that you genuinely care. His impressive 85% close rate is the result of this rapid, personalized engagement.

Once a lead shows interest, it is important to act quickly. If you schedule a call too far in advance, the likelihood of conversion drops significantly. The quicker you can get them on a call, the higher your chances of closing the deal.

Leverage Multiple Platforms

To expand your reach, Anthony suggests being active on multiple platforms where your target audience spends their time. Whether it’s Instagram, Facebook, LinkedIn, or Twitter, understand the unique dynamics of each platform. For example, Instagram is highly visual, while LinkedIn is more professional. Tailoring your content to match the platform ensures it resonates with your target audience.

Be careful not to overcomplicate your messaging. While technical jargon might sound impressive to some, the average person understands information at a 5th-grade reading level. Keep your content simple, approachable, and relatable.

The Power of Stories

Storytelling is a potent tool for connecting with your audience emotionally. Anthony shares his experience of posting about clients’ successes—such as a woman with PCOS who, after working with him, successfully became pregnant. The emotional impact of this story not only resonated with other women facing similar struggles but also demonstrated his expertise and the real-world results he achieves for his clients.

Creating emotional connections through stories is far more effective than simply listing benefits or showcasing personal achievements. It makes your content more relatable and fosters a sense of community among your followers.

Consistency Over Perfection

One of the biggest roadblocks for coaches is the fear of not having something new or unique to say. Anthony encourages coaches to focus on consistency over perfection. While he occasionally produces polished content, most of his posts are simply documenting his daily experiences, client interactions, and insights.

Stop worrying about being perfect or having the most authority in the field. Instead, focus on being the authority within your sphere of influence. Everyone has a unique voice, and the way you connect with your audience is what sets you apart.

Also, do not forget to repurpose content. If you have answered a client’s question or discussed a valuable topic, turn that into a blog post, video, or social media update. This allows you to maximize the value of your time and keep your content flowing without feeling the pressure to constantly create new material.

Email Marketing: A Hidden Gem

While social media gets most of the attention, email marketing can be a powerful tool. With thousands of emails at your disposal, you can run targeted campaigns to re-engage potential leads. He shares his process for generating leads via email, explaining that a simple yet effective email marketing strategy can result in significant client acquisition.

By segmenting your email list and crafting personalized messages, you can increase your response rate and ultimately convert more leads into clients.

Business Is a Game of Consistency

At the heart of Anthony’s strategy is consistency. Whether it is posting content, engaging with clients, or following up with leads, staying consistent is the key to long-term success. He draws a parallel to popular TV shows: you may discover a show in its fifth season, but its success was built over years of consistent episodes. Similarly, by continually adding value and staying top of mind, you will become unforgettable to your audience.

This material was recently covered in the Business of Coaching Workshop, a series designed to help coaches grow their businesses by mastering key principles like trust, pricing, and delivering value. Each session dives into actionable strategies to build better client relationships and drive success. Want to take your coaching practice to the next level? Join us for the next workshop—it’s free.