1. Acceptance of Terms
These Terms of Service (“Terms”) govern your access to and use of the TurnKey Coach platform, including our websites (turnkey.coach, app.turnkey.coach, and any subdomain), our mobile and desktop applications, our APIs, and any related services (collectively, the “Services”), operated by Barbell Logic, Inc. (“TurnKey Coach,” “we,” “us,” or “our”).
By accessing or using the Services, creating an account, or clicking “I agree” (or similar), you agree to these Terms. If you do not agree, do not use the Services.
If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, in which case “you” refers to that entity.
2. Eligibility
You must be at least 18 years old (or the age of majority in your jurisdiction) and legally able to enter into a binding contract to use the Services. The Services are not intended for use by individuals under 13. Coaches working with minors are responsible for obtaining verifiable parental or guardian consent and complying with all applicable laws.
You may not use the Services if applicable law prohibits you from doing so or if your access has previously been suspended or terminated by us.
3. Accounts
3.1 Registration
To use most features, you must register an account. You agree to provide accurate, current, and complete information and to keep it up to date. You are responsible for safeguarding your credentials and for all activity under your account. Notify us immediately at help@turnkey.coach of any unauthorized use.
3.2 Account Types
The Services support multiple account types, including individual coaches, coaching companies (with admin and coach sub-accounts), and clients. The features available to you depend on your account type and subscription tier.
3.3 Coach-Client Relationships
Clients are added to the Platform by coaches or coaching companies. The coaching relationship is between the coach (or coaching company) and the client; TurnKey Coach is not a party to that relationship and does not provide coaching services. We are a software platform that enables coaches to deliver their services.
4. Subscriptions, Billing, and Payments
4.1 Subscription Tiers
The Services are offered on three plans: Essential, Pro, and Enterprise. Each plan includes a different set of features and allowances, such as the clients and coach accounts included, AI assistant credits, and API calls. Pro is offered in tiers of 15, 25, 50, or 100 included clients. Current pricing, allowances, and feature comparisons are published at turnkey.coach/plans and are incorporated into these Terms by reference. Enterprise pricing and terms are agreed in writing with our sales team.
Accounts that subscribed before October 31, 2026 may remain on a previous plan (Starter, Team, Professional, or Enterprise) until they move to a current plan. The pricing, limits, and fees of a previous plan are those shown on the Billing page in your account, or in your written agreement with us.
We may change pricing or plan structure for future subscription periods upon notice as described in Section 14.
4.2 Free Trial and Billing Start
New accounts include a 14-day free trial. You provide a payment method when you create your account; you will not be charged during the trial, and you may cancel any time before it ends to avoid being billed. If you do not cancel, your Subscription begins and your payment method is charged when the trial ends. We reserve the right to modify or discontinue the free trial offer at any time, and to limit eligibility (for example, one free trial per person or organization).
If you sign up for Essential, your trial includes Pro features, except those available only on Enterprise. Before your trial ends, we will ask you to choose a plan. If you do not choose, your account continues on the plan you signed up for, and the Pro features end when the trial does.
4.3 Billing Cadence
You may choose monthly or annual billing at signup where your plan offers it. Essential is billed monthly only. Pro may be billed monthly or annually; an annual Pro subscription costs ten times its monthly price. Subscription fees are billed in advance. Your first charge is made when your free trial ends, and later charges fall on the same calendar day of each month (monthly billing) or each year (annual billing).
- Essential is charged per client: at the start of each billing period, the number of active clients on your account multiplied by the per-client rate published on turnkey.coach/plans.
- Pro is charged at the flat monthly or annual rate for your tier.
- Enterprise is charged as set out in your written agreement.
- Previous plans: Starter is charged per active client at the start of each billing period. Team, Professional, and previous Enterprise subscriptions are charged at their flat monthly or annual rate, subject to the plan’s capacity limits.
Usage beyond your plan. Clients, AI assistant credits, and API calls beyond your plan’s allowance are never blocked. The excess is billed at the rates published on turnkey.coach/plans:
- extra clients on Pro beyond your tier’s included clients, counted as the median of your daily active-client counts in the month, rounded up to whole clients;
- additional coach seats, which the account owner purchases before adding a coach, billed for the most seats held at any time in the month;
- AI assistant credits and API calls beyond your allowance, which is pooled across your active clients, in the blocks published.
Usage is billed monthly for the previous calendar month. On a monthly plan it is added to your next invoice; on an annual plan it is invoiced and charged at the start of the following month.
Changing plans. A move to a larger plan, or from monthly to annual billing, takes effect immediately, and the prorated difference is charged at once. A move to a smaller plan, or from annual to monthly billing, takes effect at your next renewal, with nothing charged until then. During a free trial, any change takes effect immediately and nothing is charged until the trial ends.
You authorize us (and Stripe) to charge your payment method for all fees due. Fees are non-refundable except as required by law or as expressly stated in these Terms.
4.4 Fees Charged on Client Transactions
When a coach uses the Platform to charge their clients, Stripe charges a payment processor fee on each client transaction. On a previous plan, TurnKey Coach also charges a Platform Processing Fee. These are separate fees, charged by separate parties.
4.4.1 Stripe Payment Processor Fee (set and collected by Stripe)
Each client transaction processed through the Platform is subject to a fee charged by Stripe, Inc., the third-party payment processor that handles all client transactions on the Platform. Stripe’s standard rate for United States–based coaches is currently 2.9% plus $0.30 per card transaction. This fee is set and collected by Stripe directly, is exclusively controlled by Stripe, may vary by location, and is subject to change. Stripe’s fees and terms are governed by Stripe’s own agreements; by using the Services to process client transactions, you also agree to Stripe’s terms of service.
On Essential, Pro, and Enterprise, TurnKey Coach charges no Platform Processing Fee on client transactions.
On a previous plan, TurnKey Coach charges a Platform Processing Fee on each client transaction: Starter 2%, Team 1.75%, Professional 1.25%, and Enterprise 0.5%, unless a different rate has been agreed with you. Your rate, if any, is shown on the Billing page in your account. The fee is charged when the client transaction is processed and is deducted from the gross transaction amount before payout to the coach. It stops once your account moves to a current plan.
4.4.3 How Payouts are Calculated
When the Platform processes a client transaction:
- Stripe deducts the Stripe Payment Processor Fee.
- On a previous plan, TurnKey Coach deducts the Platform Processing Fee for your plan.
- The remaining amount is paid out to the coach.
A payout breakdown showing the fees is available in your account dashboard.
4.5 Taxes
Fees do not include any taxes, levies, duties, or similar governmental assessments of any nature, including, for example, value-added, sales, use, or withholding taxes by any jurisdiction (collectively, “Taxes”). You are responsible for all applicable Taxes other than taxes based on our net income.
4.6 Failed Payments
If a payment fails, we may suspend or terminate your access to the Services until the issue is resolved. We may attempt to re-charge a failed payment method on a reasonable schedule.
5. Acceptable Use
You agree not to:
- Use the Services in violation of any law or regulation.
- Upload or transmit content that is illegal, infringing, defamatory, harassing, threatening, or that invades another person’s privacy.
- Submit Protected Health Information (“PHI”) as defined under HIPAA, or any other category of regulated data we have not agreed to receive.
- Attempt to gain unauthorized access to the Services, other accounts, or our systems or networks.
- Interfere with, disrupt, or place an unreasonable load on the Services (including via automated tools other than the documented API and MCP endpoints used within their documented limits).
- Reverse-engineer, decompile, or disassemble the Services, except to the extent applicable law expressly prohibits such restriction.
- Resell, sublicense, or commercially exploit the Services, except as the Services expressly contemplate (e.g., coaches charging clients for coaching services).
- Use the Services to send spam, unsolicited bulk messaging, or any communications that violate applicable anti-spam law.
- Impersonate any person or misrepresent your affiliation with any person or entity.
We may suspend or terminate accounts that violate these rules.
6. User Content
6.1 Your Content
The Services allow you to upload, create, and share content, including workouts, programs, videos, photos, written notes, and messages (“User Content”). You retain all ownership rights in your User Content.
6.2 License to TurnKey Coach
You grant TurnKey Coach a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, and process your User Content solely for the purpose of providing, securing, and improving the Services for you. This license terminates when you delete the User Content or your account, except: (a) for backup copies retained for the period described in our Privacy Policy, (b) for content you have shared with another user (which that user retains under the access you have granted them), and (c) where retention is required by law.
We do not use your User Content to train artificial intelligence or machine-learning models without your explicit, opt-in consent.
6.3 Coach-Owned Content
If you are a coach or coaching company, programs and templates you create are your intellectual property. Clients receive a limited, personal license to use the programs assigned to them solely for the duration of their coaching relationship with you, unless you and the client agree otherwise.
6.4 Feedback
If you provide suggestions, ideas, or feedback about the Services, you grant us a perpetual, irrevocable, royalty-free license to use them without restriction.
7. Third-Party Applications and APIs
The Services include APIs and a Model Context Protocol (MCP) endpoint that you may use to connect authorized third-party applications, including AI assistants such as ChatGPT and Claude. The Services may also offer outbound integrations (such as Zoom and, in the future, Google Meet) that allow TurnKey Coach to perform actions on a connected third-party service on your behalf.
Your use of any third-party application or service is governed by that party’s own terms and privacy policies; TurnKey Coach is not responsible for them. You are responsible for the actions of any third-party application you authorize to access your account, and for the use of any outbound integration you connect.
Authorizations may be revoked at any time from your account settings. We may rate-limit, suspend, or revoke API and MCP access for security, abuse prevention, or operational reasons. See our Privacy Policy, Section 7, for details about what data is exchanged with each integration.
8. Intellectual Property
The Services, including all software, designs, text, graphics, logos, and trademarks, are owned by Barbell Logic, Inc. or its licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services in accordance with these Terms. No other rights are granted.
9. Termination
9.1 Cancellation by You
You may cancel your subscription or close your account at any time through the in-app account settings or by emailing help@turnkey.coach. The effect of cancellation depends on your billing cycle:
- Monthly subscriptions & add-on services: Cancellation takes effect at the end of the current monthly billing period. You retain access to the Services through the paid period, and you will not be charged for the next monthly period.
- Annual subscriptions & add-on services: Cancellation may be initiated at any time, but takes effect at the end of the current twelve-month paid term. You retain access to the Services through the end of that paid term, and your subscription will not auto-renew.
- Prepaid subscription fees — including annual plans and prepaid coaching programs such as Accelerator — may be fully refunded if you cancel within 7 days of purchase and the prepaid service has not yet begun (for coaching programs, that no coaching session has taken place). After that 7-day window, or once the prepaid service has begun, prepaid fees are non-refundable for unused time except where required by applicable law. If you require a refund and believe applicable law requires one, contact help@turnkey.coach.
- Free-trial users (Section 4.2): You may cancel during the trial at any time at no charge, and we will not bill you. If you do not cancel before the trial ends, your payment method is charged and your paid subscription begins.
If you wish to terminate your account immediately and forfeit access to any remaining paid period, you may request that in your cancellation message. Cancellation does not extinguish your obligation to pay any fees already accrued, including any Platform Processing Fees on client transactions completed before cancellation.
9.2 Termination by Us
We may suspend or terminate your access to the Services, with or without notice, if: (a) you breach these Terms, (b) we are required to do so by law, (c) your account presents a security or fraud risk, or (d) we discontinue the Services. We will provide reasonable notice of discontinuation where practicable.
9.3 Effect of Termination
Upon termination, your right to access the Services ends. We will retain and delete your data as described in our Privacy Policy. Sections that by their nature should survive termination (including Sections 6, 8, 10, 11, 12, 13, and 14) will survive.
10. Disclaimers
10.1 No Medical Advice
The Services are a coaching platform, not a medical or healthcare service. Content available through the Services — including programs, exercise demonstrations, and coach communications — is for general fitness and educational purposes only and is not medical advice. Consult a qualified healthcare professional before beginning any exercise program. You assume all risk of injury arising from your use of the Services.
10.2 “As Is”
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES; IN THOSE JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE EXTENT PERMITTED BY LAW.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
(a) NO INDIRECT DAMAGES. TURNKEY COACH AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR USE, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT, OR OTHERWISE, AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
(b) CAP. OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS WHETHER AT LAW OR IN EQUITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (i) THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (ii) ONE HUNDRED U.S. DOLLARS (US$100).
These limitations apply regardless of the legal theory and even if a remedy fails of its essential purpose. Some jurisdictions do not allow the limitation of certain damages; in those jurisdictions, our liability is limited to the maximum extent permitted by law.
12. Indemnification
You agree to defend, indemnify, and hold harmless TurnKey Coach, Barbell Logic, Inc., and our affiliates, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Services; (b) your User Content; (c) your violation of these Terms; (d) your violation of any third-party right, including intellectual property or privacy rights; or (e) the coaching services you provide to or receive from another user.
13. Governing Law and Dispute Resolution
13.1 Governing Law
These Terms are governed by the laws of the State of Missouri, United States, without regard to its conflict-of-laws rules. The U.N. Convention on Contracts for the International Sale of Goods does not apply, except that Section 13.3 is governed by the Federal Arbitration Act.
Before filing a claim, you and TurnKey Coach agree to try to resolve the dispute informally by contacting help@turnkey.coach. If we cannot resolve the dispute within 60 days, either party may proceed to formal proceedings.
13.3 Binding Individual Arbitration
(a) Agreement to arbitrate. Except as provided in Section 13.3(c), any dispute, claim, or controversy arising out of or relating to these Terms or the Services (“Dispute”) will be resolved by final and binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules if you use the Services primarily for personal, family, or household purposes (for example, as a client), or otherwise under its Commercial Arbitration Rules (for example, as a coach or coaching company), in each case as modified by this Section. The AAA’s rules are available at adr.org. If the AAA is unavailable or declines to administer the arbitration, the parties will agree on a substitute provider or a court will appoint one. The arbitrator, not a court, will decide questions of arbitrability, except that a court decides any dispute about Section 13.3(d) (class waiver).
(b) Procedure. The arbitration will be conducted by a single arbitrator, in English. Hearings will take place by video conference or telephone, or on written submissions if the claimant chooses and the rules allow, unless the arbitrator decides an in-person hearing is needed. Any in-person hearing will be held in the county where you reside or have your principal place of business (or another place both parties agree to). Fees will be allocated as provided in the applicable AAA rules, except that for claims governed by the Consumer Arbitration Rules, you will pay no more in filing fees than you would pay to file the claim in the court where you reside, and TurnKey Coach will pay the rest of the filing, administrative, and arbitrator fees, unless the arbitrator finds your claim frivolous or brought for an improper purpose. The arbitrator may award the same individual relief a court could award.
(c) Exceptions. Either party may (i) bring an individual claim in small-claims court if it qualifies and stays there; and (ii) seek injunctive or other equitable relief in court for infringement or misuse of intellectual property or unauthorized access to the Services.
(d) Class action waiver. YOU AND TURNKEY COACH AGREE THAT EACH MAY BRING DISPUTES AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. If this Section 13.3(d) is found unenforceable as to a particular claim or request for relief, that claim or request (and only that one) will be severed and decided in court under Section 13.4, after the individual arbitration is complete.
(e) Opt-out. You may opt out of this Section 13.3 by emailing help@turnkey.coach with the subject “Arbitration Opt-Out,” your name, and your account email, within 30 days after you first accept these Terms or, if you had an account before [EFFECTIVE DATE], within 30 days after [EFFECTIVE DATE]. Opting out does not affect any other part of these Terms.
(f) Mass filings. If twenty-five (25) or more substantially similar demands are filed against TurnKey Coach (or by TurnKey Coach) by or with the help of the same or coordinated counsel or entities, the AAA’s Mass Arbitration Supplementary Rules will apply. In addition, the demands will be administered in batches of up to 50 demands, with one arbitrator per batch, and fees will be assessed per batch to the extent the rules allow. The parties will cooperate in good faith to resolve the demands efficiently. Statutes of limitations are tolled for demands awaiting a batch.
(g) Changes. If we change this Section 13.3, the change will not apply to a Dispute of which we had notice before the change took effect.
13.4 Venue
Any Dispute that is not subject to arbitration under Section 13.3 (including small-claims matters, claims for which arbitration is opted out, and claims severed under Section 13.3(d)), and any action to compel arbitration or confirm, modify, or vacate an award, will be brought exclusively in the state and federal courts located in Greene County, Missouri; however, small-claims matters may instead be brought in the small-claims court where you reside, and you and TurnKey Coach waive any objection to venue or inconvenient forum.
14. Changes to These Terms
We may modify these Terms from time to time. When we make material changes, we will notify you by email and/or by a prominent notice within the Platform at least 30 days before the changes take effect (or sooner if required by law or for security reasons). Your continued use of the Services after the effective date constitutes acceptance of the revised Terms. If you do not agree, you must stop using the Services and may close your account.
15. Miscellaneous
15.1 Entire Agreement
These Terms, together with the Privacy Policy and any pricing or order documentation referenced herein, constitute the entire agreement between you and TurnKey Coach regarding the Services and supersede all prior agreements.
15.2 Severability
If any provision of these Terms is held unenforceable, the remaining provisions will remain in full force or effect.
15.3 No Waiver
Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.
15.4 Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign these Terms freely, including in connection with a merger, acquisition, or sale of assets.
15.5 Force Majeure
We are not liable for delays or failures resulting from causes beyond our reasonable control.
15.6 Notices
Notices to you may be provided by email to the address on file or by posting within the Platform. Notices to us must be sent to help@turnkey.coach with a copy to the address in Section 16.
15.7 Relationship
Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and TurnKey Coach.
16. Integration of Existing Terms
Nothing in these Terms should be construed to negate any other written agreement between you and TurnKey Coach. To the extent any other terms applicable to the Services and the ones provided here appear to be in conflict, these Terms should be read as superseding the other terms.
Barbell Logic, Inc. d/b/a TurnKey Coach 2333 Dearborn Street Springfield, Missouri 65807 United States of America
Legal, Privacy, Support, and Security: help@turnkey.coach
