Business Model: Renting Space, Emerging Online
Discover how Eric Feigl transitioned from physical therapy to coaching, built a thriving fitness career, and adapted his business model for in-person and online success.
Business Model: Renting Space, Emerging Online
Eric Feigl’s career in fitness and coaching is a prime example of how a well-defined business model can evolve over time. By combining in-person coaching in rented gym spaces with an emerging focus on online coaching, Eric has built a sustainable and adaptable approach that prioritizes personalized service and client satisfaction.
A Business Model Rooted in Renting Space
Eric’s journey began with in-person coaching at Mission 5 Fitness, where he carved out a unique space for himself by focusing on individualized training. Rather than owning a gym, Eric utilized rented space to deliver his services—a model that allowed him to minimize overhead costs while concentrating on high-quality coaching.
At Mission 5 Fitness, Eric refined his approach by avoiding group sessions, which didn’t align with his strengths, and instead built a client base through referrals and personalized coaching. This strategic decision helped him establish a thriving business without the financial and logistical challenges of gym ownership.
Evolving Pricing Strategy for Sustainability
Eric’s pricing model also reflects his commitment to simplicity and sustainability. He started with modest rates of $35 per half-hour session and gradually increased his prices over the years, reaching $45 for a half-hour and $65 for an hour today. By focusing on steady growth and delivering consistent value, Eric maintained a strong client base while ensuring his services remained accessible.
The Shift to Online Coaching
Recognizing the potential of online coaching, Eric began exploring this avenue in 2007, initially as a way to track client workouts. His first significant foray into online coaching came in 2016 when he transitioned a client to remote coaching after they moved away.
At first, Eric’s online business mirrored his in-person model, charging clients per session. Over time, he adapted to a subscription-based approach, which provided predictable income and improved client management. While his online coaching business remains a smaller part of his overall work, it highlights his ability to adapt his business model to new opportunities.
A Balanced Approach to Growth
Eric’s current focus is on refining his online coaching strategies while maintaining a stable client load for in-person sessions. By combining a space-renting model with emerging online services, Eric has achieved a balance that works for his personal and professional goals.
Rather than pursuing rapid expansion, Eric emphasizes quality service and client relationships, ensuring his business remains both sustainable and rewarding. His journey underscores how renting space and incorporating online coaching can form the foundation of a flexible and successful business model.
Eric Feigl’s story illustrates the power of adaptability in business. Whether renting gym space or building an online presence, his approach shows how focusing on client relationships and steady growth can lead to long-term success.
This material was recently covered in the Business of Coaching Workshop, a series designed to help coaches grow their businesses by mastering key principles like trust, pricing, and delivering value. Each session dives into actionable strategies to build better client relationships and drive success. Want to take your coaching practice to the next level? Join us for the next workshop—it’s free.