Business Models for Strength Coaches

Renting Space, Emerging Online

Based in Cincinnati, Ohio, Eric runs an established in-person coaching business and hosts the Fitness Candor Podcast. He is in the early stages of transitioning into online coaching, growing his roster while renting space at Mission 5 gym. We will learn how he balances these two worlds and his plans for growth.

scaling a successful coaching business

Multiple Brick & Mortar + Online Services

Jordan is the owner of two successful brick-and-mortar gyms in Portland, Oregon, with plans to open a third location in 2025. As a seasoned gym owner, he leverages online coaching through Barbell Logic and has developed a thoughtful approach to balancing in-person coaching with online services. His model is designed to help clients progress from in-person training to remote, more self-sufficient coaching, making the best use of both his physical space and his time. Jordan’s ability to scale his business by migrating clients to asynchronous coaching is a key highlight.

Business Models for Strength Coaches

Scaling Online Coaching

A coach who operates 100% online, Anthony has made impressive strides in scaling his business, doubling his online client base in the last year. With more than 140 clients, he has mastered client acquisition, particularly through social media, and has begun building a team of coaches. As an online-only business, Anthony’s approach to both scaling his service offerings and acquiring clients will be an essential case study for those looking to succeed in the digital coaching space.

Business Models for Strength Coaches

Building a Successful Gym Business

Operating in Charleston, South Carolina, Cam recently moved out of his home gym and opened a brick-and-mortar location in 2024. He offers both 1-on-1 and group coaching in person, alongside online coaching through Barbell Logic. We will explore how he is building his local presence while integrating online coaching into his business model and how he is leveraging both to create a balanced service offering.

Business Models for Strength Coaches

Balancing Online & In-Person Services

Hailing from Norwich, UK, Matt has over 20 years of coaching experience, both in-person and online. He rents space in a larger gym for in-person coaching and uses this as an avenue to feed his online coaching services. Matt has become one of the most effective Barbell Logic coaches at converting in-person clients to online, and his insights into how he manages this transition will provide valuable lessons for other coaches looking to blend the two.

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